Creative Director & Design Lead for Marketing Teams

Designing brand-led web experiences that perform.

Where thoughtful design meets real-world use

I lead brand evolution, marketing websites, and scalable design systems — blending creative direction with performance-driven UX for B2B and SaaS teams.

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Strategic visual storytelling for modern brands

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Hi, I’m Kat Moss.

I’ve spent the last two decades leading creative and digital initiatives for growth-focused brands — shaping visual identity systems, marketing websites, product storytelling, and multi-channel campaigns.

My work sits at the intersection of:

• Brand strategy & visual systems
• Marketing website leadership & UX
• Campaign creative & launch execution
• Conversion-focused design & experimentation

I care deeply about hierarchy. About narrative. About how typography, layout, motion, and structure guide attention and build trust.

Sometimes I’m leading brand evolution and art direction across global teams.
Sometimes I’m building modular Figma systems that scale across web and campaigns.
Sometimes I’m refining a landing page layout to improve clarity and conversion.

What clients are saying:

Kat is a top notch graphic designer with skill, creativity and ability to execute on complex projects. She was the first person I turned to and the results were always fantastic! I highly recommend Kat as a person and professional!

Kat is my go-to for any client’s design needs!

Kat’s design work, based on a solid knowledge of fine-art principles and kept up-to-date and modern by her deep interest in the subject, is always a pleasure to behold. Kat’s sense of humor, consistency, and ability to meet deadlines makes her a pleasure to collaborate with. I’d recommend Kat without hesitation for anyone seeking a designer!

Kat’s client services and project management skills are unparalleled. She strives to maintain client expectations and goes above and beyond whenever possible, and has a unique understanding of the role of a developer in UI/ UX. Her dedication to the process and attention to detail make her my favorite designer with which to work.

Specializing in:

Brand & Creative Direction
- Visual identity systems
- Brand governance & evolution
- Campaign concepting & art direction
- Executive & product storytelling
- Multi-channel creative leadership

Marketing Website Strategy & UX
- Website roadmap ownership
- Information architecture & messaging hierarchy
- Conversion rate optimization
- SEO-informed content structure
- CMS governance & scalability

Design Systems & Scalable Creative Infrastructure
- Figma systems & component libraries
- Template frameworks for global teams
- Visual standards & governance
- Cross-channel cohesion (web, email, paid, events, decks)

Campaign & Launch Execution
- ABM landing pages
- Product launches
- Paid media creative
- Event & experiential creative
- Motion & presentation systems